Savour the Flavour

Ask: debut soirée ice cream by targeting foodies around / outside of the GTA.

Insight: When it comes to ice cream, it’s here for a good time, not a long time.

Much like an evening soirée, it’s gone before you’re ready to let it go.

Tension: Ice cream has no scent unless it melts.

Big Idea:

Make the moment linger.

AD: Celia Petconi